In these pandemics and work from the home basis, blogging has become a trend among enthusiasts. Almost everyone, even their pets, has blogs. But how do you know whether people are interested in it or not? Is there the required traffic flow?
Creating a blog won’t help if you genuinely wanted to gain success in this field. You should start guest blogging or guest posting. You should have a thorough knowledge of how guest blogging services work.
Guest blogging is an effective method to build links (backlinks) to your website. It helps attract more traffic, reach your target audience, improve site visibility, and propel SEO rankings of your site effectively. You will get more credibility and authority through your valuable guest blogging services. As you may know, an article on a highly-ranked site will also increase the search engine rank of that post. It is an authentic way to digital marketing.
Guest blogging has many benefits to offer. Such as,
- increase authority of your website
- faster relationships with your guest post accepting websites
- get quality backlinks to your site
- develop your business faster through your growing influence, and many more.
Now that we have learned about guest blogging service benefits, let’s get started to help increase search engine optimization or SEO rankings quickly.
In the world of content marketing and guest posting, choosing a quality and useful content is crucial. But, every article that you find on the internet may not have quality content or maybe not genuine enough. Thus, to post a piece of valuable content, you have to know what the audience would want to read.
One of the primary and easiest ways to find that out is to keep track of every on-going popular events or announcements, and even the movement. The larger the curiosity of the audience, the higher chance of ranking the post of the subject. Because as always, people move with the trend. Apart from the niches, the value of the content also differs from geographical lines.
For instance, if providers of guest blogging services in Bangalore do a regular post for the domestic audience on America’s political area, there is a high chance that it would not rank. But if the same is done by the guest blogging services in the USA, it will rank higher.
Every quality content may not be valuable content, but the reverse is. The content’s ideals will remain the same, even after a few years. The change in the value of the content happens because of Google’s algorithm, which is very dynamic. And Google algorithm cannot be ignored as Google provides the most reliable information to the people.
To be on top of the SEO rankings, you should be consistent in search of relevant and valuable content, along with frequent keyword research. Having an undeterred focus on the content for a long time will be beneficial as well. By doing so, Google may notice and help to get more shares, traffic, and engagement.
High Domain Authority
Strong content would help increase SEO rankings. Also, contributing your content to a reputed high-ranking site will help to boost your search engine optimization. Expanding your guest posting reach to outside high-ranking websites will allow you to attract a new audience, engage with them, and exceed your potential horizons.
The reputable authority sites that you choose to do guest posts should be within your niche, not any other. Frequent visibility of your content in highly regarded publications will also help you to be more noticeable. 10 links from a low-authority site will equal one contextual link from a reputable and high domain authority website or publications. Contributing to spammy sites will do you no good.
Backlinks for Guest Post
First and foremost, if you choose to do guest posting services for a long time, you must be clear about links in an article. You should be clear about your post having a do-follow/no-follow links and external/internal links.
To build your SEO, usually recommended to do guest posts with do-follow links. Even though you don’t rank high enough, you will get admirable organic referral traffic and generate more leads. And do not forget to have a check on contextual links on your guest post. It would be helpful.
Contextual links have an immense role in boosting SEO. It also helps boost Click Through Rate (CTR). Your guest post should also be optimized enough for better search ranking. Google considers the backlinks for ranking.
There are various SEO factors to consider while optimizing your content for publishing. These factors are the Title Tags, Headings (H1, H2), Content on the Page, Image Alt Tags, and Meta descriptions of the article. Considering those SEO factors may help you in boosting SEO rankings even by a bit. You can also use tools like Moz, cognitiveSEO, and Google Analytics.
Determine Your Target Audience/Customers
To start any business or work, a target audience or niche is a must. You should be clear about who your customers are, why they, and from where. The guest posting article is written for whom? Teenagers, youths, elders, senior citizens. You should think about who will benefit from your content or other services. If you want serious guest blogging services, you cannot aim blindly. The value of your content will be different for everyone. For example, the customer for your tech content will be tech enthusiasts and mostly youths and teenagers.
After identifying your customer, now you have to determine from where. You have to find out about the websites that your target frequents. You can gather that information through customer development interviews. You can ask them what they want to read or what site interests them the most. You can also have a search on Google about the most searched words by your customer. Like search on topics related to your article, such as email marketing, public relations, etc. But be careful not to mess up the terms. You may use Google keyword planner for that.